[Summary]
The latest film , The Force Awakens , will be showed in Los Angels. It’s the seventh film of the Star Wars series. There are three cinemas where the film will be showed , and fans have waited outside cinemas since last week. However, It’s difficult to buy tickets. Fans must spend at least 24 hours in line. Moreover, there were too people to buy tickets on line. I t resulted in the problem that some cinema website didn’t work well.
[Opinion]
In Japan, the film will be showed after tomorrow. Everywhere , we can see events or goods or posters which encourage us to watch the film. I watch TV programs which introduce it everyday. Then, I was interested in the news that Disney have got a lot of profits of license business. In 2012, Disney purchased Lucas Film which had made Star Wars series. It means Disney got the right of making films or animations and selling character goods of Star Wars. Especially, Disney has succeeded in the character business. Their strong point is extensive distribution and wide variety of goods. However, I heard some collectors have got angry because the values of goods get decrease now. They spent a lot of money to buy goods which were not produced and distributed so much. But now, Disney produces and sells a lot of these goods. The more goods are produced and sold, the less the value become. So fans wouldn’t like to buy them. In my opinion, Disney’s strong point is useful to get new fans and encourage them to see the movie. However, Disney must think about the strategy which fascinates old fans. I heard that the exhibition that we can see the clothes or items actors used is so popular. And it’s good idea that we can visit to see the movie studio.