Summary
Today, we have many social networking service (SNS) and we often share information about many things with our friends or unspecified large number of people. I had thought many popular things (books, TV programs or fashion) are popular also on SNS. But, my topic says that it’s not necessarily correct. For example, The Flash, iZombie and Scream Queens (TV programs) don’t have a lot of viewers, but they were taken up on SNS so much. Many of them who watch these TV program are millennials and often they are heavy users of SNS. They watch TV and use SNS at the same time. That’s why some TV programs that are much lower in the ratings are often very popular on SNS. However some TV shows are popular in both ratings and SNS. Staffs of those programs are trying to attract people who use SNS and let them watch their programs.
My opinion
Recently, I often watch the news that introduce the topics taken up on SNS so much. SNS can be said to be a kind of social phenomenon. So, it will become important for staffs of TV program and editors of publishing companies to use SNS actively. Because SNS can attract many young people. Now, only some TV shows are popular in both ratings and SNS. But, I think more TV shows will become popular from SNS and attract people who are not user of SNS. SNS has possibility to be an agent that introduce new trend to people.